You're Different.

and that's freaking beautiful.

Your magic, captured in a brand guide that bosses AI around.

The Truth

AI is making everyone sound the same. And the more we use it, the less clearly we can even see ourselves.

But ourselves?! That's our biggest differentiator — our biggest connector.

The words that come from inside are the ones that help people see the real you, and land an undeniable spark of yes in their gut.

The only place we can find this magnetic magic? Inside you.

The Fix

Tell AI who you are.get drastically-better content.

Sure, AI can do a lot of the work. But it can't tell us who we are. We (with hearts and souls) must do that.

If we keep prompting AI to write content without first telling it who we are, we will keep getting generic words to use for our businesses. Nobody is moved by generic words!

Deidre Rienzo
Meet Your Specialness-Finder

You contain multitudes.AI can't unearth any. But I can.

I'm Deidre, and I'd love to help you articulate your uniqueness — to help your brand or business forge a genuine connection.

I've been a professional copywriter for 20 years. But more important than writing words, I help people figure out what makes them special. Now that AI can write for us, you probably don't need me to write an entire website for you. What you do need — is to know what makes you special — and deliver that to AI in a format it can work with.

You have magic inside. Let's uncover it.

What You Get

An authentically-you brand voice guidethat you can share with AI for better content outcomes.

Here's the wildest part. We have to talk first! (Yes, a human-to-human conversation.) Video or voice, you bring your favorite beverage and I'll bring mine. After a 60-minute connection call with me (experienced human specialness-finder), you'll get:

An authentically-you brand guide (now get to work, robot!)

This creatively-written brand language guide is based on you — not who AI says you should be based on its myriad scrapes of the internet. It includes some directly-usable creative language (and plenty of foundational language) so that your LLM-generated content will be infused with YOU.

A list of prompts to make the robots sound human

Prompts crafted to maximize what you've got and make Claude, ChatGPT or Gemini sound more human — so every piece of content starts from you, not from generic.

The whole idea, my friends, is to make your audience feel something — based on something that is true. Really you. Then in all your interactions moving forward, you don't have to be anyone else. Not only is it exhausting, but the world is missing out.
In Their Words

People noticewhen it's really you.

Two decades of helping people sound like themselves, because it's the best thing to be. Robots, take notes.

"I am shocked at how you truly were able to formulate into words what I was only starting to conceptualize in my brain."

— Maria

"I'm reading my own thoughts, but they sound so much better than I could have ever written them myself."

— Brett

"You being your loving self is how you get your clients to open up."

— Caroline

"I've never felt this confident or excited about marketing myself before, and I couldn't have landed here without you."

— Tara

"You encompassed everything I'm going for. Truly, great job!"

— Dr. Grace

"I breathed a huge sigh of relief when I read your words and saw your magic!"

— Rebecca
The Invitation

Being your beautiful self is what you're here for.

Are you ready to break free from the stifling-sameness of LLMs and get back to the imperfect and nuanced beauty of having hearts and souls?

I've helped hundreds of brands make connections that sell, but my favorite part of it all was getting to know people — and sometimes helping them know themselves even better.

Let me know you.

Let me put some of your essence into words. And let's really make the robots work for us.

If you want to stand out in a world of generic…you already have everything you need. YOU.

Let's talk about

what makes you special.
Book Your Connection Call